Our Story
Designed for parents - by parents.
At LUXE Baby, we know that being a parent is a big job—so we’re here to make it a little easier (and a lot more stylish!).
Founded in 2020 by a group of Kiwi parents, we set out to blend practicality with style in baby products. Our very first hit? The game-changing Payton nappy backpack, which quickly became a parent favorite and flew off the shelves!
Fast forward to 2022, when Trudy—mum of three—took the reins of the brand.
Trudy totally gets that parents deserve the best of both worlds: quality, style, AND practicality. And she’s on a mission to make sure these little luxuries are accessible to everyone.
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With Trudy leading the way, we’ve expanded our collection, adding must-haves like stylish caddies and the super versatile Ivy Convertible, and now the Tilly backpack. And guess what? We’ve got even more exciting things coming your way soon!
At LUXE Baby, we’re always dreaming up creative solutions to make parenting a bit easier and a lot more fun.
Fashionable, functional and comfortable.
We take careful consideration on materials and functionality with our products, ensuring that we only provide the best.
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Break away from bulky and childish baby accessories with our sleek, smart alternatives.