Our Story

LUXE Baby is a New Zealand-based brand, established in 2020 by a group of parents passionate about combining practicality with style in baby products. Their initial offering, the unique nappy backpack, quickly became a best-seller and exceeded parents' expectations.

 

In 2022, Trudy, a mother of three, took over the brand and expanded its vision. She understands the importance of high-quality, stylish, and practical baby products and believes these luxuries should be accessible to all parents.

 

Under Trudy’s leadership, Luxe Baby has grown its range, adding new items such as caddies and the versatile Imogen Convertible, with plans for even more in the future. The brand continues to innovate and expand, always striving to provide creative solutions for parents.